The advertising campaign that Elon Musk’s SpaceX purchases on Twitter for the Starlink Package will assist in evaluating the efficacy of Twitter advertising in both Australia and Spain.
Elon Musk, the founder of the rocket firm SpaceX and the social media platform that is losing advertisers, announced that the company has purchased an advertising package on Twitter for its satellite internet provider Starlink.
“To test the efficacy of Twitter advertising in Australia and Spain, SpaceX Starlink purchased a small-scale ad package. same for FB/Insta/Google, “In a tweet on Monday, Musk.
Due to concerns that Musk will alter the company’s content moderation policies, advertisers have abandoned Twitter, which derived more than 90% of its second-quarter revenue from ad sales.
Following Musk’s purchase of the platform last month, businesses like General Motors Co., General Mills, Mondelez International, and Volkswagen AG halted their advertising on it.
Martin Sorrell of S4 Capital stated that “right now, most clients are stopping their activity (on Twitter) because they are concerned about extreme content and content moderation on the site.”
Last week, the CEO of Tesla Inc. and SpaceX told advertisers that he wanted to use social media to find the truth and eliminate phony accounts.
A few days after revealing that the social media network had experienced a “massive” reduction in revenue, he also suggested that Twitter might go bankrupt and blamed activist groups for pressuring advertisers.
According to a Monday post by Platformer, who cited an internal email, Twitter has locked down its code base and suspended any production system updates till further notice.
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Tesla shares dropped 4% after Musk stated he has “too much work” on his plate, raising investor concerns that he is overly focused on social media at a time when the most valuable automaker in the world is dealing with production issues and escalating competition.
