Blurring the lines between an influencer and Pakistan’s most-sought-after model – Sona Rafiq Memon has taken the fashion industry over by a storm. Not only is she in all the top campaigns, but off-duty her sartorial choices set her in a league above others.
Men’s Fashion Edit Featuring Shehryar Munawar
With the world coming out of lockdown, we’re now looking forward to giving our loungewear a rest. We’re embracing color, texture and looks that wow! The glam quotient is on a rise and we can’t wait to partake.
Monochrome is the trend that never goes out of style and black and white have proven to be closet classics for decades.
From prints to texture, designer Munib Nawaz is known for his contribution to menswear in Pakistan. Bespoke jackets, tailored prints and Saville Row-esque suits give him a notch above others. Here’s Cabal & why we love it!
A curated collection for dressing up your feet in luxurious handmade leather shoes
NUR JAHAN: This timeless collection by Syeda Amera is an absolute masterpiece for the classic fashion lovers. Each passage of this collection is an escapade through gold embroidery, traditional embellishments and patterns made unique through generous textures, intricate details of metallic beads jewel stones, sequins, crystals and kora dabaka. Carefully crafted in the syeda ameera Atelier, pure fabrication of shamooz , organza silk, net, jersey and raw silk with the Mixture of feminine and fusion silhouettes. It’s made for standing out, in a bold yet feminine, functional way.
Each year when February comes around, we can’t help but fall a little more in love. We welcome ruby tones as well as lilacs and pinks adorned with hearts and bows. And this month, we chose star, Anoushey Ashraf, as our muse for she represents love and light with her warm and exuberant personality.
Evoking powerful emotions, the graduating class of AIFD’s (Asian Institute of Fashion Design) thesis collection displays talent like no other! The collection through the combined efforts of students – Aimen Farooq, Alishba Nadeem, Bakhtawar Ayub, Faiza Perwaiz, Manahil Raees, Mareeha Khan, Marina Khan, Sherbano Saifuddin, Zulekha Chandio, Laraib Zia and Ujala Sohail – shows applaudable mastery in skill and craftsmanship & here are the designs that resonated with us!
Syeda Amera’s Latest collection REGAL A/W 21, celebrates timeless elegance delicate detailing and the very best craftsmanship blend with jewel stones and rich tones.

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