Since the pandemic, more and more people in Pakistan are shopping online. This is because more people have access to the internet and smartphones, and more and more young people are buying things online. This is helping the quickly changing e-commerce industry.
The top names in digital marketing who took part in a webinar by The Express Tribune called “Navigating the digital shift: Evolving consumer behaviour in Pakistan’s e-commerce landscape” all agreed on this.
Ehsan Saya, Managing Director of Daraz Pakistan, stressed how important it is for customers to trust online stores and reaffirmed his company’s dedication to making the customer experience better.
Fawad Ahmed, Director of Strategy and Digital Transformation at Unilever Pakistan, said that the expansion of e-commerce in Pakistan has been helped by the COVID-19 pandemic and large investments in new businesses and digital payment systems.
He said that 60% of Pakistan’s customers are under 30 years old, which is changing the way people buy things.
Leila Serhan, Senior Vice President and Group Country Manager for Visa in North Africa, the Levant, and Pakistan, talked about how Covid-19 has changed people’s buying habits, which has led to a huge rise in online shopping around the world.
Read: TikTok is going to start an online store.
Serhan talked about a poll that was done after COVID-19 and found that small and medium-sized businesses in Pakistan wanted to use digital payments and go online.
Salman Allana, founder and CEO of logistics company Rider, talked about problems that happen after a purchase and packages that are sent back in online shopping.
He also added to what other people had said about how e-payments could be used at people’s homes in the coming years.
Saya used Daraz’s recent sale in Pakistan as an example of how important it is to have low prices. He also said that Daraz’s future 11/11 sale would likely be a success, just like the previous ones, because it would offer big discounts and low prices.
The speakers also talked about gender diversity. Saya pointed out that out of their 100,000 buyers, almost 30,000 were women. He said that twenty-five percent of those women sellers and business owners were not from Karachi, Lahore, or Islamabad, which are those three big cities.
It was one of the top trends that The Express Tribune’s social media pages live-streamed a workshop. On Pakistani X (formerly Twitter), the #DigitalShift came in second.
