KARACHI: The power of social media to break down barriers is a major benefit in the field of politics. Twitter, Facebook, and Instagram provide politicians with a direct and instantaneous channel of connection with the public, in contrast to more traditional media such as television and newspapers. They are able to reach millions of followers directly with their ideas, opinions, and policy initiatives, cutting out the middlemen and conventional gatekeepers.
It is indisputable that Pakistan is undergoing its own revolution in regard to the use of social media in the political process, even though the country is still playing catch-up to wealthy countries.
Pakistan has made great progress, albeit with its own specific difficulties, in leveraging the power of social media for political objectives. Politicians in Pakistan have recently adopted the use of social media as a means of reaching voters, especially the country’s large youth population.
It’s important to maintain objectivity and recognize that different political parties in Pakistan have taken different approaches to the online world, with varying degrees of success. The Pakistan Tehreek-e-Insaf (PTI) has, in fact, established a significant presence and achieved notable success in the realm of social media, notably in the past few years. They made good use of social media like Twitter.
Facebook and Instagram to organize their fan network and spread their message. This proactive strategy helped them connect with more people and rise to prominence in the online world.
The Pakistan People’s Party (PPP), led by Bilawal Bhutto Zardari, has made significant strides in recent years, catching up to other political parties in terms of popularity on social media.
As a young and forward-thinking leader, Bilawal Bhutto Zardari has grasped the significance of social media as a platform for political involvement, and he has made extensive use of it to communicate with his party’s followers and expand his audience. PPP digital has made significant investments in expanding their presence on social media and creating a well-rounded digital strategy under his direction. The party has been better able to connect with its followers and activate them because to the increased accessibility and engagement that has resulted from this direct relationship.
PPP digital has also leveraged celebrities and social media influencers to spread its message further. The party has been able to reach more people across more demographic lines because to its partnerships with influential social media users.
Both the Pakistan Tehreek-e-Insaf (PTI) and the Pakistan People’s Party (PPP) have gone a long way and made a big splash when it comes to using social media for political purposes. However, the Pakistan Muslim League-Nawaz (PML-N) has struggled to make use of social media to the same extent as the two aforementioned parties.
Their success in the digital political sphere may be attributed to their proactive initiatives, interaction with followers, and emphasis on interactive material.
Ultimately, the Pakistan Tehreek-e-Insaf (PTI) and the Pakistan People’s Party (PPP) have established themselves as leaders in the successful utilization of social media as a battleground for political competition in Pakistan. The importance of social media in communicating with voters, spreading party messages, and rallying the troops has not been lost on either major political party. Their smart content, direct engagement with followers, and proactive strategies have all contributed to their social media success.
