Lahore hosted the 19th edition of Pakistan’s biggest fashion event ‘Pantene Hum Bridal Couture Week’ #PHBCW which took place from December 10 to 12, 2021.The event once again brought the drama and the glamor to the Pakistan Bridal Fashion scene.
Continuing its longstanding bond with the show, Pantene was the presenting sponsor for the Pantene Hum Bridal Couture Week ‘21 and showcased its very own ‘Hair Show’ at the event. With beautiful, luscious hair styled open and models dressed to the nines it isn’t surprising that PHBCW became the talk of the town with various videos going viral on social media.
Pantene took over the event as its Life-sized Shampoo bottle took center stage on the ramp. The Hair Show highlighted Pantene’s latest message encouraging women to have more open hair days as the shampoo helps strengthen their hair, letting them enjoy their long locks without the fear of hair fall.
The Hair Show also featured an entertaining performance by the very talented Umair Jaswal who hyped up the audience around him. The song ‘Baalon ko Apni Tarah Urne Dou’ focused on the freedom that comes with open hair, the courage and confidence women can attain by letting their hair down and just being their true selves.
Style met music as Fahad Hussayn-King of couture, styled his models with Pantene’s iconic gold color. The models looked every bit stunning as they strutted down the runway.
The Show was a major hit with all the hair styles featured getting love from the audience!