ISLAMABAD, Pakistan / SUWON, South Korea, October 19, 2026: Jazz, Pakistan’s leading
connectivity provider from JazzWorld, and Samsung Electronics have signed a strategic
partnership at Samsung’s global headquarters in Suwon, South Korea, to make AI-enabled
smartphones more accessible across Pakistan. The collaboration will focus on device
affordability, access to Galaxy AI and greater convenience in digital payments through
opportunities around Samsung Wallet, supporting the broader ambition of digital and financial
inclusion.
The partnership brings together Jazz’s connectivity, retail presence and customer reach with
Samsung’s global leadership in mobile innovation, Galaxy devices and AI capabilities. Through
instalment plans and trade-in programs, the collaboration aims to reduce the upfront cost of
upgrading to compatible Galaxy AI and 5G-enabled smartphones, helping more people use
advanced technology in their everyday lives.
Commenting on the partnership, Kazim Mujtaba, President, Jazz GSM, said: “Making AI
accessible to more Pakistanis starts with the smartphone in their hands. Affordability,
connectivity and ease of use all matter. Through our partnership with Samsung, we want to help
more people own capable devices and use AI to learn, work and create. Alongside this,
opportunities around Samsung Wallet can bring greater convenience to everyday payments,
supporting our ambition to broaden participation in the digital economy.”
Ryan Na, Managing Director, Samsung Electronics Pakistan, commented: “At Samsung, our
ambition is to bring the power of Galaxy innovation and AI to more consumers, helping them
create, connect and achieve more in their everyday lives. Our strategic partnership with Jazz
represents an important opportunity to combine Samsung’s advanced mobile technology with
Jazz’s connectivity, retail and customer reach. By working together on premium device
experiences, consumer engagement and more flexible ownership solutions, we aim to make the
Galaxy experience more attainable while strengthening the adoption of next-generation mobile
technology in Pakistan.”
To support adoption, selected Jazz outlets will create opportunities for consumers to experience
Samsung’s latest innovation firsthand. Customers will be able to try Galaxy AI features and
receive guidance on device financing and connectivity options. After-sales support will further
strengthen the ownership experience.
The partnership will also promote 5G-ready devices, supporting experiences across productivity,
communication, content creation and entertainment. For corporate and enterprise customers,
Jazz and Samsung will work towards bundled device and connectivity offerings to help
businesses equip their teams.
Together, Jazz and Samsung aim to make advanced smartphones more attainable and useful,
opening access to AI and supporting greater participation in Pakistan’s digital economy.
